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Rose Greene

Rose Greene


Rose Greene was a life-long resident of Los Angeles and entered the financial services industry in the early 1980s. Fiercely independent, she founded her own firm, focused on personalized customer service. Rose worked with clients from all walks of life, helping them to improve their lives and follow their dreams. Her message was a simple, but valuable one: with time and disciplined investment, people can work toward financial security.

Wall Street firms, banks, and trust companies experience frequent personnel and strategy changes. If you invest with such firms, or seek their advice, you can find yourself explaining your financial history over and over again - to advisors who don’t know you and may not be around next year. Rose Greene Financial, by contrast, has been in business for over three decades seeing clients and their portfolios through six bear markets (and all the bull markets in between). She was always there for them, providing objective advice, through the good times and the bad.

Rose has also served as the Vice-President of the International Association of Financial Planning (IAFP). In 2006, she was invited to the  “Top Women Advisors” Conference by Barron’s Magazine.*

Rose believed passionately that one must give back to their community and encouraged all of her clients to do the same. To that end, Rose devoted much of her non-office time advising non-profits on their endowments and capital campaigns.

Rose served two terms as a member of the Board of Directors of The Los Angeles Gay and Lesbian Center. Her first time around, from 1989 to 1995, she was co-chair of the board from 1991 to 1994. Her tenure then saw The Center purchase, re-build, and open its large new home in Hollywood. In addition to being a sign of permanence and stability, this facility allows The Center to serve thousands of members of the community, whose needs would otherwise not be met.

Rose also oversaw the creation and launch of the California AIDS Ride (one of the nation’s largest fund-raising events), and personally participated (twice) in the seven day, 545 mile trek from San Francisco to L.A.


Since 1971 the L.A. Gay & Lesbian Center has been building the health, advocating for the rights and enriching the lives of lesbian, gay, bisexual and transgender (LGBT) people.

The Center’s wide array of services includes: free HIV/AIDS care and medications for those most in need; housing, food, clothing and support for homeless LGBT youth; support and advocacy services for LGBT seniors and LGBT-parented families; low-cost counseling and addiction-recovery services; legal services; health education and HIV prevention programs; transgender services; a cultural arts program and much more.