The True Meaning of "Independent"
What does it mean to provide independent financial planning services? It means offering access to the finest products and advice available - without being driven by any considerations other than our clients’ best interests.
With this goal in mind, the decision was made decades ago to affiliate with LPL Financial. LPL Financial has over 14,000 affiliated financial advisors and approximately 700 financial institutions. They also support more than 4,000 other financial advisors with customized clearing solutions, advisory platforms and technology. This makes LPL Financial the number one independent broker/dealer in the United States. (As reported by Financial Planning magazine, June 1996-2016, based on total revenue.)
Because it is an independent broker/dealer, LPL Financial doesn’t offer any proprietary investment products. Instead, it provides us with access to the entire universe of investment vehicles.
Because we are under no pressure to promote proprietary products or to meet any kind of sales quotas, we are able to offer our clients objective advice. We are also able to recommend an investment strategy tailored to each client’s individual needs.
Rose Greene Financial thus represents the best of both worlds: a small, boutique firm with access to the resources of a large broker/dealer.
This allows us to be truly independent.